In this module, you will be introduced to a range of creative, practical and theoretical approaches within the subject of fashion design for womenswear as well as menswear, allowing you to develop a preparatory body of knowledge and skill.
You will be introduced to the importance of research as the basis for the creative development of ideas for a range of fashion products. You will conduct and evaluate the design cycle, develop ideas and learn to employ the appropriate fashion drawing techniques for the presentation/illustration of concepts within the context of fashion design.
This module will also give you an understanding of what the fashion product is, why consumers buy fashion products and the value-added function of the selling environment. The unit will demonstrate the concept generation stage through market research, product/service augmentation, advertising and promotion.
It aims to help you develop an appreciation and a critical attitude to information regarding fashion markets available in a range of media. It also aims to provide you with the ability to analyze interpret and present financial and numerical information.
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